Brett Hallam

Triathlete. Coach. Relentless Competitor.

Brett Hallam doesn’t just race. He competes with purpose. A seasoned triathlete, Brett’s clocked an insane 8hrs 43min at Ironman Busselton. His training is meticulous, and his performance speaks louder than words.
Whether he’s on the course or guiding others through their own transformation, Brett brings elite standards, structure, and an obsession with improvement. As a First or Nothing athlete, he embodies precision, grit, and consistency! The exact mindset behind every product we make.

"Every second counts. Prepare like it matters, because it does." - Brett Hallam

What drives Brett in training and racing?

Progress. He’s always chasing better, not just to win, but to see how far he can push the human engine.

What does his race prep look like?

Structured down to the minute: swim, bike, run, nutrition, recovery. Brett doesn’t wing it. He plans and executes.