Moreece is the one who lit the fire. He started this from scratch not to play it safe, but to change the game. Every part of the brand, from the way it looks to the way it performs, has his fingerprints all over it.
He’s not just a founder, he’s a builder. Of products, of teams, of standards. Moreece thinks big, moves fast, and calls it exactly how he sees it. He doesn’t chase hype, he chases results. And he’s dead set on making sure every part of the business reflects the mindset it was built on: relentless, real, and ready to lead.
He backs people who work hard, think sharp, and aren’t afraid to get uncomfortable. Because growth doesn’t come from comfort. It comes from pressure, discipline, and being willing to do what others won’t.
Moreece Elcham
Founder

"How you do anything, is how you do everything." - Moreece Elcham