FIRST OR NOTHING

We reject average.

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FON was born in the shadows. 2022.

Hundreds of failed blends. Dozens of athletes. Endless tests, flavours, tears, laughs, passion and everything in between.

⁰¹Simplification + Optimisation

We only create what makes life easier and results better. If it doesn’t Simplifiy your routine and outperform what already exists, it doesn’t leave the lab. No noise. No filler. Only meaningful progress.

⁰²Transparency

You deserve to know exactly what you’re putting in your body - and why. We show you the intention behind every product, who helped us craft it, and a clear breakdown of every ingredient and its purpose. No hidden formulas, no half-truths, no guesswork.

⁰³Quality Over Margins

We don’t cut corners or dilute quality to compete on price. Our formulas are designed to deliver real results — which means premium sourcing, evidence-based ingredients, and craftsmanship over cost-cutting. Others may be cheaper. None will be better.

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FON was born in the shadows. 2022.

Hundreds of failed blends. Dozens of athletes. Endless tests, flavours, tears, laughs, passion and everything in between.

Behind the Vision

“For years, the supplement industry has felt like a circus. Flashy claims, celebrity deals, and shelves full of products that look impressive but deliver nothing.

I’ve always been obsessed with health optimisation. My body became a testing ground for what sort of worked, what didn’t and what really moved the needle. For my friends and family, I became the source of truth. The one who filtered the hype from the real science.

From my teens to my thirties, my cupboard looked like a pharmacy. Dozens of tubs, stacks of pills, constant guessing. I knew the industry didn’t need more noise — it needed fixing. Not with influencers, but with genuine sports nutrition experts, clinical studies, and ingredients that stand up to real scrutiny.

So I found the best formulators in Australia and we built something different.

That became OneFit®, now used daily by hundreds of thousands of healthier and happier members — including me, my team, and our families. I built this for people like us: done with scams, done with confusion, and ready for simple solutions that actually work.”

Moreece Elcham, Founder, First or Nothing®

The FON Family

When people ask how we’ve come this far, the answer is always the same, it’s us. Our energy, our craft, our way of moving together. We are only as good as who we are, together.